Project Overview

AA World, a startup in the expat insurance space, came to us with a blank slate — no website, no digital infrastructure, and no customer acquisition system. They had a great offer, but no visibility, no credibility, and no way to generate consistent leads.

Their challenge was twofold:

1. Build authority in a high-trust industry from zero

2. Generate leads at scale in a cost-effective way

They needed more than just a website.

They needed a client-generating machine.

Our Approach

We treated this as a full-stack growth project - launching not just a brand presence, but a scalable, ROI-driven funnel that would fuel the business from day one.

Full Funnel Ecosystem

• Designed and deployed a modern, high-converting website

• Built out multiple targeted landing pages for different audience segments (EU expats, digital nomads, retirees, etc.)

Paid Acquisition at Scale

• Developed and tested multiple Meta ad campaigns

• Ran rapid-fire creative tests to find scalable winners

• Connected campaigns directly to automated lead capture and tracking systems

CRO-First Funnel Design

• Built for mobile-first, fast load, trust-driven design

• Structured CTAs, benefit-first copy, and landing page logic to move users from click to lead with minimal resistance

Our strategy included:

• Data-First Visual Design – Sharp infographics, animated charts, and strategic use of whitespace to highlight insights.

• Clear Messaging Framework – Refined content structure that clearly explained services, outcomes, and proof of value.

• Client-Centric Case Studies – Dynamic portfolio layout with measurable results, tailored for both startups and large-scale enterprises.

Key Challenges & Solutions

No visibility

We launched a clean, professional brand identity backed by data-backed design and social proof, giving them instant market presence.

High Industry Lead Costs

Our Meta ad funnel dropped that to $2/lead a 20x improvement using smart targeting, pain-point led angles, and rapid optimisation.

Results

• 1,332 leads in 4 months

• CPL down from $40 → $2

• Brand & funnel built from scratch

• Ready to scale infrastructure in place