Project Overview

Soundcheck Events - a new nightlife brand launching in a competitive UK university town - came to us with no website, no social presence, and no real strategy to launch with power.

In a scene where attention is everything and nightlife brands rise or die on first impressions, they needed to make noise fast and look legit while doing it.

Our Approach

We treated this as a full launch blueprint:

→ From zero presence to fully operational digital hype machine in less than 30 days.

Our strategy included:

 Full Brand Presence Launch

• Built a fast, clean, mobile-first website optimized for mobile RSVPs

• Created an event-centric funnel focused on building hype and growing SMS/email lists

• Strategized Meta ad concepts targeting students with pulse-hitting creative

Social Media Funnel

• Built high-energy, low-barrier content funnel for IG and TikTok

• Created reel concepts, visual templates, and viral audio hooks

• Drafted caption angles & call-to-action prompts to move users from views to RSVPs

Guerrilla Growth Strategy

• Built a digital “street team” model using campus ambassadors

• Dropped IG page tactics for fast organic growth + UGC from live events

• Created loyalty funnel to turn first-event attendees into repeat fans

Key Challenges & Solutions

No Digital Identity

We built them a full online brand in weeks that matched the speed and energy of the student scene.

No Lead Capture or Retargeting

 We introduced RSVP funnels and ad retargeting, turning their one-off promotions into a real events pipeline.

Results:

• $5,000 in revenue in 2 weeks

• Full web + funnel presence from scratch

• Social growth system installed

• Repeatable system for future event launches