Project Overview

Atrium HR Consulting, a global HR advisory firm specializing in international benefits and staffing solutions, came to us with a solid service offering - but a nonexistent digital presence.

Despite working with high-profile clients, their social media was practically dead:

In a trust-driven B2B industry, this was costing them deals and visibility.

Our Approach

We treated this as a visibility and credibility overhaul, building a lean content engine that positioned Atrium as a thought leader in global HR - not just another vendor.

Our strategy included:

LinkedIn Growth Engine

• Built a content calendar around B2B pain points

• Designed scroll-stopping infographics to visualize HR complexities

• Managed page strategy, posting, and optimization

Consulting-Led Content Strategy

• Advised the leadership team on brand positioning

• Shifted content from corporate jargon → clear value-driven messaging

• Crafted social proof posts, problem/solution angles, and HR tips tailored to enterprise buyers

Design-Led Engagement

• Created premium carousels, infographics, and stat-led visual assets

• Branded content for cross-platform distribution (LinkedIn, internal decks, etc.)

Key Challenges & Solutions

No reach or relevance

We rebuilt their content strategy from the ground up and turned their page into a value engine with consistent visibility and engagement.

Looked over by competitors

Our rebrand made them impossible to ignore transforming their feed into a source of insights, not just announcements.

Results

• Closed a $7,500 deal

• Built authority in a global market

• Consistent value across B2B channels